Selling greeting cards is more than just a business; it’s about fostering heartfelt connections.
Even in our digital world, a card’s tangible and personal touch resonates deeply.
Are you a small business owner, creative entrepreneur, or retailer looking for a unique, profitable product?
These cards offer a low-investment, high-reward opportunity to boost sales and customer engagement.
Keep reading to discover how to stand out in the market, maximize profits, and tap into this evergreen industry, especially with the exciting addition of video greeting cards.
The enduring appeal of the greeting card business
Even in today’s digital age, these cards remain a cherished tradition.
The global greeting card industry statistics reveal over $20 billion, proving consumers still appreciate this classic way of expressing emotions.
In the U.S. alone, the market of greeting card sales generated $7,451.5 million in revenue in 2022 and is expected to reach $8,166.1 million by 2030, growing at a CAGR of 1.2% from 2023 to 2030.
Cards with greetings are a timeless and affordable business opportunity. They require minimal investment, have high-profit potential, and cater to a wide market.
With the rise of video greeting cards—cards with QR codes that allow senders to attach video messages—businesses can now offer a modern twist on a classic product.
This innovation enhances customer engagement and opens the door to premium pricing and higher profit margins.
Why are greeting cards still so popular?
- Emotional Connection: QR codes on gifts fulfill a fundamental human need for meaningful connection, like sentimental cards. These physical tokens feel personal and thoughtful in a way that purely digital messages often lack. A video greeting card, accessible via QR code, amplifies this connection by incorporating the sender’s voice and emotions. This resonates even with younger generations, as studies show a strong preference for physical cards over digital alternatives, even among Millennials and Gen Z.
- Versatility: Personalized greetings cater to various occasions, creating a year-round business opportunity. The market is consistently active from birthdays and weddings to holidays and thank-you notes.
- Personalization: Consumers crave customized products. Personalized greeting cards with names, messages, or unique designs significantly increase their appeal. Niche markets can be targeted with specialized themes like eco-friendly, minimalist, or pop-culture designs.
Level up with video greeting cards
The “WOW” factor:
- Video message cards transform traditional cards into interactive experiences.
- With a simple scan of a QR code, recipients can watch a heartfelt message from their loved ones.
- This modern touch appeals to tech-savvy customers looking for unique gift ideas.
Unique selling proposition:
- Video cards set businesses apart from competitors selling standard paper cards.
- They add sentimental value, convenience, and exclusivity to a product category that has remained unchanged for decades.
- Perfect for individuals, event planners, and corporate gifting.
Examples of video greeting use:
- Birthday wishes: A family member records a heartfelt birthday message.
- Wedding messages: Guests can leave video messages for the bride and groom.
- Corporate greetings: Companies can send personalized holiday or thank-you messages to clients.
- Graduation & celebrations: Parents, friends, and mentors can share inspiring video messages.
Profiting from selling greeting cards with video
Premium pricing
Video greeting cards stand out due to their interactive and tech-enhanced features, allowing sellers to command a premium price. While traditional cards typically retail for $2 to $4, video cards can be priced significantly higher due to their unique value proposition.
Why customers are willing to pay more:
- Personalized video message cards make each card one-of-a-kind.
- Higher perceived value due to embedded digital features.
- Ideal for milestone events like weddings, anniversaries, and corporate celebrations.
To optimize pricing, consider offering tiered options based on video length, customization level, and additional features such as animation or music integration.
Upselling opportunities
Take advantage of upselling techniques to enhance customer experience while increasing revenue.
- Offer custom video editing services for an additional fee.
- Provide premium packaging options, such as gift boxes or wax-sealed envelopes.
- Create bundled gift sets with matching stationery or accessories.
Building a loyal customer base
A successful business isn’t just about one-time sales—it’s about fostering long-term customer relationships.
- Introduce a loyalty program where customers earn points for repeat purchases.
- Offer exclusive discounts to customers who order in bulk (e.g., for weddings or corporate events).
- Encourage user-generated content by having customers share their video card experiences on social media.
Leveraging GiftLips’ bulk feature
Whether you’re a business owner, event planner, or corporate client, GiftLips’ bulk greeting card feature simplifies large-scale orders and customization. Here’s how you can benefit:
Custom card covers:
GiftLips allows businesses to design exclusive branded card covers, making them perfect for:
- Corporate holiday gifts with company logos.
- Personalized event invitations.
- Branded thank you cards for client appreciation.
🔹 Stand out with a unique design that reflects your brand’s personality!
Pre-made templates:
Not a designer? No problem! GiftLips offers a variety of pre-made templates of video cards that can be customized to match your brand aesthetic.
- Select from elegant, modern, or playful styles.
- Add your logo, colors, and custom messaging.
- Maintain a professional look without the hassle of designing from scratch.
Streamlined production:
GiftLips handles the entire ordering, printing, and fulfillment process so you can scale effortlessly.
- No need for expensive printing equipment.
- Bulk ordering ensures cost efficiency and faster turnaround times.
- Hassle-free fulfillment means you can focus on marketing and customer engagement.
🚀 Start using GiftLips’ bulk feature today and streamline your card greetings business!
Expert insights: Marketing greeting cards successfully
Market research: What sells best?
- The top-selling cards include:
- Birthdays – The top-selling category year-round.
- Christmas & Holidays – Seasonal bestsellers with mass appeal.
- Mother’s Day & Father’s Day – Emotional connection drives sales.
- Thank-You & Sympathy Cards – These are often bought in bulk for businesses.
- Wedding & Baby Announcements – Highly personalized and frequently ordered in sets.
💡 Did you know? Women are the biggest buyers of cards for greetings, and Americans purchase around 6.5 billion cards annually!
Pricing strategies:
- Handmade cards typically range from $5 to $14, depending on design complexity.
- Bundle pricing (e.g., 5 cards for $20) encourages higher volume purchases.
- Due to their interactive features, video cards command a premium, allowing sellers to charge $10 to $25 per card.
🎯 Experiment with different pricing strategies to see what resonates best with your audience!
Sales channels:
To reach the widest audience, diversify your sales channels:
- Online platforms – Sell on Etsy, Shopify, and Amazon Handmade.
- Craft fairs & markets – Great for networking and building brand awareness.
- Local shops & boutiques – Partner with retailers for in-store sales.
- Corporate partnerships – Offer custom cards for businesses and special events.
🌍 Expand your reach by selling across multiple platforms and targeting personal and corporate buyers!
The future of sentimental cards
The industry is evolving, and video greetings present an exciting new opportunity.
Whether you’re an artist, entrepreneur, or small business owner, selling greeting cards—especially video cards—can be a profitable and fulfilling.
With growing market demand, low startup costs, and endless creative potential, now is the perfect time to launch your business.
Ready to elevate your business with video greeting cards? Visit GiftLips today to kickstart your journey.
FAQs
Is it profitable to sell greeting cards?
Yes, but it depends. The industry is still multi-billion dollar, with billions of cards sold yearly.
Is making greeting cards a good business?
Yes, it can be a good business, especially if you have the creativity, business acumen, and dedication to succeed. Running your own business requires discipline and the ability to work independently.